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Broadwick Soho

5.0 star property
Luxury hotel with 2 bars/lounges, near Piccadilly Circus

Choose dates to view prices

Photo gallery for Broadwick Soho

Terrace/patio
2 bars/lounges, rooftop bar
Property entrance
Breakfast, lunch, dinner served; Italian cuisine, alfresco dining
Front of property
Near the vibrant Oxford Street, Broadwick Soho offers a luxurious retreat with an Italian cuisine restaurant and 2 bars. With dry cleaning services, luggage storage, multilingual staff and bicycle tour information on hand, this hotel lets you make the most of your stay.

Reviews

9.8 out of 10
Exceptional

Popular amenities

  • Bar
  • Connecting rooms available
  • Non-smoking
  • Parking available
  • Laundry facilities
  • 24/7 front desk

Main amenities (12)

  • Daily housekeeping
  • Restaurant and 2 bars/lounges
  • Breakfast available
  • Self parking
  • Coffee shop/cafe
  • In-room childcare
  • Meeting rooms
  • 24-hour front desk
  • Coffee/tea in a common area
  • Laundry service
  • Self-serve laundry
  • Meeting room

For families (6)

  • In-room childcare (surcharge)
  • 2 bedrooms
  • Connecting/adjoining rooms available
  • Premium TV channels
  • Daily housekeeping
  • Laundry facilities
The current price is $597
$716 total
includes taxes & fees
Nov 24 - Nov 25

Why we love this property

Culinary delights await
Italian cuisine, al fresco dining, and 24-hour restaurant service tempt culinary explorers. Full breakfast, cafe, and 2 bars complete the gastronomic scene.
Luxurious sleep haven
Drift into dreamland on pillowtop mattresses with Frette Italian sheets and premium bedding. Each room boasts a rainfall shower and heated bathroom floor.

Room options

Available filters for rooms
Showing 8 of 8 rooms

View all photos for Junior Suite

2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Junior Suite

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout drapes/curtains
Pillowtop bed
Down duvet
  • 38 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Suite (Broadwick)

Suite (Broadwick) | 2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Suite (Broadwick)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout drapes/curtains
Pillowtop bed
Down duvet
  • 46 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Superior Room

2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Superior Room

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout drapes/curtains
Pillowtop bed
Down duvet
  • 20 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Standard Double Room

Standard Double Room | 2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Standard Double Room

9.2 out of 10
Wonderful
(7 reviews)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout drapes/curtains
Pillowtop bed
Down duvet
  • 18 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Family Suite

Family Suite | 2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Family Suite

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout drapes/curtains
Pillowtop bed
Down duvet
  • 64 sq m
  • Sleeps 5
  • 1 Queen Bed and 1 King Bed

View all photos for Deluxe Room

2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Deluxe Room

10.0 out of 10
Exceptional
(2 reviews)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout drapes/curtains
Pillowtop bed
Down duvet
  • 26 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Luxury Room

2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Luxury Room

10.0 out of 10
Exceptional
(4 reviews)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout drapes/curtains
Pillowtop bed
Down duvet
  • 23 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Penthouse

Penthouse | 2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Penthouse

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout drapes/curtains
Pillowtop bed
Down duvet
  • 90 sq m
  • Sleeps 3
  • 1 King Bed

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includes taxes & fees
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About the neighborhood

Map
20 Broadwick Street, London, England, W1F 8HT

What's nearby

  • Piccadilly Circus - 6 min walk - 0.6 km
  • Leicester Square - 7 min walk - 0.7 km
  • Trafalgar Square - 12 min walk - 1.1 km
  • The British Museum - 14 min walk - 1.3 km
  • Buckingham Palace - 19 min walk - 1.7 km

Getting around

  • London City Airport (LCY) - 43 min drive
  • Heathrow Airport (LHR) - 45 min drive
  • Luton Airport (LTN) - 64 min drive
  • Gatwick Airport (LGW) - 87 min drive
  • Tottenham Court Road Station - 8 min walk
  • Charing Cross Station - 16 min walk
  • London (QQU-London Euston Train Station) - 27 min walk
  • Piccadilly Circus Underground Station - 6 min walk
  • Oxford Circus Underground Station - 7 min walk
  • Tottenham Court Road Underground Station - 8 min walk

Restaurants

  • ‪Café Leon Dore - ‬1 min walk
  • ‪Coqfighter - ‬2 min walk
  • ‪The Blue Posts - ‬1 min walk
  • ‪Yauatcha Soho - ‬1 min walk
  • ‪The John Snow - ‬1 min walk

About this property

Broadwick Soho

Broadwick Soho puts you in a great location, within just a 10-minute walk of Piccadilly Circus and Leicester Square. For a bite to eat, guests can check out Dear Jackie, which serves Italian cuisine and is open for breakfast, lunch, and dinner. This luxurious hotel is also within just a 10-minute walk of Oxford Circus and Piccadilly. Fellow travelers love the helpful staff. The property is just a short walk to public transportation: Piccadilly Circus Underground Station is 6 minutes and Oxford Circus Underground Station is 7 minutes.

At a glance

DONE

Hotel size

    • 57 rooms
    • Arranged over 8 floors
DONE

Arriving/Leaving

    • Check-in start time: 3:00 PM; Check-in end time: anytime
    • Express check-out available
    • Minimum check-in age: 18
    • Check-out time is noon
    • Late check-out subject to availability
DONE

Special check-in instructions

    • Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
DONE

Required at check-in

    • Credit card, debit card, or cash deposit required for incidental charges
    • Government-issued photo ID may be required
    • Minimum check-in age is 18
DONE

Children

    • No cribs (infant beds)
DONE

Pets

    • Pets not allowed
    • Service animals welcome
WIFI

Internet

    • Free WiFi and wired internet access in public areas
    • Free WiFi in rooms
LOCAL_PARKING

Parking

    • Secured onsite self parking (GBP 65 per day)
    • Height restrictions apply for onsite parking
    • Onsite parking includes off-street options
DONE

Other information

    • Smoke-free property

Property amenities

Food and drink

  • Full breakfast (surcharge) each morning 7:30 AM–11:00 AM
  • 2 bars/lounges
  • Restaurant
  • Coffee shop
  • Coffee/tea in a common area

Traveling with children

  • Childcare in room (surcharge)
  • Children's menu
  • Children's games
  • Art supplies
  • Children's books

What to do

  • Bicycle tour information
  • Bicycle rentals nearby
  • Boat tours nearby

Working away

  • Meeting room

Services

  • 24-hour front desk
  • Concierge services
  • Tour/ticket assistance
  • Dry cleaning/laundry services
  • Free newspapers in lobby
  • Luggage storage
  • Wedding services
  • Multilingual staff
  • Porter/bellhop

Facilities

  • 1 building/tower
  • Built in 2023
  • Banquet hall
  • Victorian architecture

Accessibility

  • Elevator
  • Elevator door width (inches): 36
  • Wheelchair-accessible path of travel
  • Assistive listening devices available
  • Wheelchair-accessible public washroom
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible restaurant
  • Wheelchair-accessible lounge
  • Visual alarms in hallways
  • Wheelchairs available on site
  • Vibrating pillow alarm
  • Well-lit path to entrance
  • Stair-free path to entrance
  • Area rugs in room
  • Smooth flooring in room
  • Tile flooring in room
  • Hardwood flooring in public areas
  • Hardwood flooring in room

Room amenities

Be entertained

  • 43-inch Smart TV
  • Premium digital channels
  • Netflix
  • Streaming services

Home comfort

  • Climate-controlled air conditioning and heating
  • Minibar
  • Espresso maker
  • Electric kettle
  • Slippers
  • Iron/ironing board (on request)

Sleep well

  • 2 bedrooms
  • Hypo-allergenic bedding
  • Down comforter
  • Blackout drapes/curtains
  • Turndown service
  • Premium bedding
  • Pillowtop mattress

What to enjoy

  • Heated floor (bathroom)

Freshen up

  • Rainfall showerhead
  • Shower only
  • Designer toiletries
  • Hair dryer
  • Towels
  • Toothbrush and toothpaste (on request)

Stay connected

  • Desk
  • Free newspapers
  • Free WiFi
  • Free international and local calls
  • Desk chair
  • Electrical adapters/chargers

Food and drink

  • Free bottled water
  • Highchair

More

  • Daily housekeeping
  • In-room safe (laptop compatible)
  • Connecting/adjoining rooms available
  • Guidebooks/recommendations
  • Local maps
  • Restaurant dining guide

Special features

Dining

Dear Jackie - This restaurant specializes in Italian cuisine and serves breakfast, brunch, lunch, and dinner. Guests can order drinks at the bar and enjoy alfresco dining (weather permitting). A children's menu is available.
The Nook - This bar serves breakfast, lunch, and light fare. Open 24 hours. Open daily.
Flute - This rooftop bar serves breakfast, lunch, dinner, and light fare. Guests can enjoy alfresco dining (weather permitting). A children's menu is available. Reservations are required. Open daily.
Bar Jackie - This brasserie serves breakfast, lunch, dinner, and light fare. A children's menu is available. Open daily.

Fees & policies

Optional extras

  • Full breakfast is offered for an extra charge of approximately GBP 9 to 40 for adults, and GBP 5 to 25 for children
  • Late check-out can be arranged for an extra charge (subject to availability)
  • There is a service fee of 5 percent

Children & extra beds

  • In-room babysitting is available for an extra charge
  • Rollaway beds are available for GBP 90.0 per day

Parking

  • Secured self parking costs GBP 65 per day
  • Parking height restrictions apply

Policies

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation.
This property accepts credit cards and debit cards. Cash is not accepted.
Credit cards accepted: Visa, Mastercard, American Express, JCB International, Union Pay

Also known as

Broadwick Soho Hotel
Broadwick Soho London
Broadwick Soho Hotel London

Frequently asked questions

Does Broadwick Soho offer free cancellation for a full refund?

Yes, Broadwick Soho does have fully refundable room rates available to book on our site. If you’ve booked a fully refundable room rate, this can be cancelled up to a few days before check-in depending on the property's cancellation policy. Just make sure to check this property's cancellation policy for the exact terms and conditions.

Are pets allowed at Broadwick Soho?

Sorry, pets aren't allowed, but service animals are welcome.

Is parking offered on site at Broadwick Soho?

Yes. Self parking costs GBP 65 per day.

What are the check-in and check-out times at Broadwick Soho?

Check-in start time: 3:00 PM; Check-in end time: anytime. Check-out time is noon. Late check-out is available for a charge (subject to availability). Express check-out is available.

What is there to do at Broadwick Soho and nearby?

Have fun with nearby activities like cycling and boat tours. Additional recreation nearby includes casino gaming. Broadwick Soho also has 2 bars.

Are there restaurants at or near Broadwick Soho?

Yes, Dear Jackie offers alfresco dining and Italian cuisine.

What's the area around Broadwick Soho like?

Broadwick Soho is a short 6-minute walk from Piccadilly Circus Underground Station and 8 minutes' walk from Piccadilly Circus.

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Reviews

Broadwick Soho Reviews

9.8

Exceptional

10

Cleanliness

9.6

Amenities

9.6

Staff & service

9.6

Eco-friendliness

10

Property conditions & facilities

What guests liked

  • Breakfast was described as amazing and lovely by multiple guests. (3 reviews)
AI Sparkle IconFrom real guest reviews summarized by AI.

Reviews

10/10 Exceptional

Amazing location, and every little detail was thought of. Quality of room was very good, and the turn down service was the best we’ve had everywhere, very thoughtful with everything in the right place for when we returned later that evening. Staff were very friendly and welcoming.
Alexander, 1-night trip

10/10 Exceptional

Wonderful property and wonderful staff. Will stay again.
laura, 4-night trip

10/10 Exceptional

Awesome stay at the Broadwick. First time and will def be back. The design details are stellar. Evident that much thought was put into this property. Staff was great, especially the house keeping.
Christian, 4-night trip

10/10 Exceptional

London Chic

Place to stay in London! Apart from the great location the hotel is stunningly beautiful. Great bar. Super comfortable .
Sloane, 1-night trip

10/10 Exceptional

Can’t recommend enough! It’s a vibe!
Joshua, 1-night trip

10/10 Exceptional

Stunning hotel - all the extra little touches didn't go unnoticed- will 100% be coming back
Rebecca, 1-night trip

10/10 Exceptional

Amazing Hotel, fantastic decor, great service. Lovely breakfast.
Rebecca, 1-night trip

10/10 Exceptional

Wow!!!!!! Amazing

Amazing hotel. Amazing staff. Amazing room. Amazing service. Amazing food and beverage. I could literally live here.
4-night trip

10/10 Exceptional

Just perfect

Great hotel, great location for london. Defines the word perfwct
Steve, 1-night trip

10/10 Exceptional

The hotel is lovely and very tastefully decorated. Staff are great and very helpful. A nice place to stay when in London.
Joan, 1-night trip

10/10 Exceptional

Luxury, Special and Charming!
Jason, 2-night trip

10/10 Exceptional

Perfect spot for great indulgence in Soho

Really lovely property this new Hotel, beautyful designed. The service all over the hotel unimpeachable geat. We loved it and we'll be back.
bibi, 2-night trip

10/10 Exceptional

Right in the heart of Soho - lot going on. Chic fun and relaxing!
Christopher, 2-night trip

10/10 Exceptional

Spectacular!

Absolutely stunning hotel and the employees are incredibly nice & friendly. A lovely find in London!
1-night trip

10/10 Exceptional

A new, quirkily designed hotel in the heart of Soho - very clean, quiet and with a large number of very polite and helpful staff. The bedrooms are small, as is typical in London, but they are funtional.
Adrian, 1-night trip

10/10 Exceptional

Customer Service at its finest! 100% Amazing

I celebrated a milestone birthday with a memorable stay in London. 🎉 While there were a few hiccups that could have turned the trip into something less than ideal, I have to give a huge shoutout to the team at the Broadwick Soho hotel 🐘 . Their exceptional customer service transformed the experience into something I will cherish forever. 🌟 From the moment I arrived, they went above and beyond to ensure that my stay was nothing short of perfect. It's rare to find such dedication and attention to detail, and I can't thank them enough. Customer service at its absolute finest. 👏
Sharon, 1-night trip

10/10 Exceptional

Fantastic experience but Breakfest’s limit

The location, concept, interior, service, etc. are fantastic. In particular, the staff's proactive and professional response was excellent. However, there were some problems with payment communication. I did not hear any information that there was a limit to the amount of breakfast. This is the first time I have seen a system that limits meal costs. Some additional costs, such as drinks, were indicated on the invoice as lunch costs. We had problems communicating with each other a few times.
MIN GOO, 1-night trip

6/10 Good

Amazing design and quality, great location. Service lacking, no accomodation for earlier check-in when arriving red eye from abroad, even though rooms were available. Likewise despite checking in often afterwards to see if ready, and asked them to contact me, then didn't even do that. And welcome at front door each time wasn't great, not boutique experience. Spoiled first day in London, and didn't feel welcome at hotel after that. won't return unfortunately, other very good service/design hotels nearby
Riga, 2-night trip

10/10 Exceptional

Fantastic one night stay, rooms were beautiful and the rooftop bar is amazing. All staff were very helpful we would definitely return.
Michael, 1-night trip

4/10 Fair

Beautiful hotel but disappointing service with additional service fees added to the bill despite disappointing the experience whilst staying at the hotel.
Tim, 3-night trip

10/10 Exceptional

Super Hotel in Soho

Sehr gut gelegenes Hotel, schöne Einrichtung und Top Notch Service ind Freundlichkeit, von der Reception and ganz insbesondere House Keeping. Eines meiner neuen Lieblingshotels in London
Patrick, 2-night trip

10/10 Exceptional

The Broadwick Soho is a dream come true. From the minute the pink laquered doors are opened by handsome men in leopard tuxedo jackets you are teansported to another world. Old English Manor meets Disco Decadence. From top to bottom, every detail, every moment, every nook is a maximalust design dream you’ll never want to wake from. The service, food & drinks were all outstanding. We cannot wait to stay again!
Emily, 1-night trip

6/10 Good

Decoration is amazing. Love how well done rooms are but they are very very small. A large person will have trouble going around. There is no lounge or reading room. So all you get is the restaurant or nook which are loud.
John, 3-night trip

10/10 Exceptional

Favourite hotel in London, by far.
Erik, 1-night trip

10/10 Exceptional

It was tip-top. Rooftop food was great!
Anton, 1-night trip